Instructions:
- Click in chapter number or title to go to that marketing performance tool set.
- To view chapter marketing performance tool set, click on
.
- Click on any given tool to go directly to that marketing performance tool.
NOTE: Each Marketing Performance Tool includes the data presented in the chapter Application Exercise to help in answering the Application Exercise Questions. Each Marketing Performance Tool can also be re-initialized with your own data to evaluate the marketing performance of another business or business situation.