"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
1.4 Customer Loyalty and Profitability (Figure 1-17)
How would the average customer profitability change with 25 percent loyal and 25 percent repeat customers, all others remaining unchanged?
How would the average customer profit change with the following customer loyalty: 30 percent loyal, 35 percent repeat, 5 percent captive, 20 percent new, and 10 percent