Starting Data |
Scale |
Analysis |
 |
Performance |
Current |
3-Year Goal |
Growth Rate |
|
0 % |
Market Demand (Customers) |
100000 |
100000 |
Market Share |
10.0 % |
10.0 % |
Volume (Customers) |
100 |
100 |
 |
Customer Retention |
50 % |
50 % |
Retained Customer (Revenue per Customer) (*) |
$5000 $ |
$5000 $ |
New Customer (Revenue per Customer) (*) |
$2800 $ |
$2800 $ |
Retained Customer Sales |
250000 |
250000 |
New Customer Sales |
150000 |
150000 |
Sales Revenues |
400000 |
400000 |
 |
Retained Customer Margin (%) |
45.0 % |
45.0 % |
New Customer Margin (%) |
30.0 % |
30.0 % |
Gross Profit |
157500 |
157500 |
 |
Marketing & Sales Expenses |
Retained Customer Expense (per Customer) |
$150 $ |
$150 $ |
Customer Retention Expense |
7500 |
7500 |
New Customer Acquistion Cost (per Customer) |
$800 $ |
$800 $ |
New Customer Acquistion Expense |
40000 |
40000 |
Marketing Administraion (% sales) |
2.8 % |
2.8 % |
Marketing Administraion ($) |
12000 |
12000 |
Marketing Budget ($) |
59500 |
59500 |
Marketing Budget (%) |
14.9 |
14.9 |
 |
Net Marketing Contribution |
98000 |
98000 |
Marketing ROS |
24.5 |
24.5 |
Marketing ROI |
165 |
165 |