14.1 Market Demand and Market Share

Starting Data Scale
Millions
 Analysis  
Company Perfomance Current 3-Year Plan Strategy Variance
STERICYCLE, INC
2010
2013
2013
 Percent Change
Market Growth Rate  
6.3
%
6.3
%
  
Market Demand ($)
$10300
$
12372
12267
0.0
Market Share (%)
14
%
16.2
%
16.2
%
0.0
Sales Revenue ($)
1442
2004
1987
0.0
Percent Margin
49.4
%
50
%
50
%
0.0
Gross Profit
269.0
390.1
390.1
0.0
Marketing & Sales Expense (% sales)
14.0
%
14.0
%
14.0
%
0.0
Marketing & Sales Expense ($)
202
281
278
0.0
Net Marketing Contribution
510
722
715
0.0
Marketing ROS
35.4
36
36
0.0
Marketing ROI
253
257
257
0.0
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