"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
14.2 Customer Revenue and Percent Margin
How much does customer volume need to change to achieve the planned net marketing contribution for 2013 if the average customer revenue decreases by $500 in 2013?
How would the net marketing contribution, marketing ROS, and marketing ROI change by increasing the percent margin 2 points to 52 percent in 2013?