14.2 Customer Revenue and Percent Margin

Starting Data Scale
Millions
 Analysis  
Company Perfomance Current 3-Year Plan Strategy Variance
STERICYCLE, INC
2010
2013
2013
 Percent Change
Market Growth Rate  
6.3
%
6.3
%
  
Market Demand ($)
$10300
$
12371
12371
0.0
Market Share (%)
14
%
16.2
%
16.2
%
0.0
Sales Revenue ($)
1442
2004
2004
0.0
Revenue per Customer (*)
$3130
$
$3640
$
$3640
$
0.0
Customer Volume (*)
460703
550618
550618
0.0
Percent Margin
49.4
%
50
%
50
%
0.0
Gross Profit
712
1002
1002
0.0
Marketing & Sales Expense (% sales)
14
%
14
%
14
%
0.0
Marketing & Sales Expense ($)
201
280
280
0.0
Net Marketing Contribution
510
721
721
0.0
Marketing ROS
35.4
36
36
0.0
Marketing ROI
253
257
257
0.0

(*) Not Scaled

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