"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
14.3 Marketing and Sales Expenses
What would be the affect on the net marketing contribution, marketing ROS and marketing ROI if the marketing and sales expenses as a percent of sales were 15 percent of sales in 2013?
What would be the affect on net marketing contribution, marketing ROS and marketing ROI if marketing and sales expenses were 13 percent of sales in 2013?