"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
IM.2: Estimating International Market Potential (see Figure 13)
A. How would market potential (units & dollars) and Market Develpopment Index change if the Buying Ceiling was 40%?
B. How would market potential (units & dollars) and Market Development Index change if the number if Maximum Buying Units were 1 billion (1000 in table)?