IM.2: Estimating International Market Potential (see Figure 13)

Analysis
Geographic Scope of Market Focus
China
Scale (none, thousands, millions, etc.)
millions
Consumption Unit (individual, household, business, etc.)
individual
Performance Factors Performance
Maximum Number of Buying Units
1350
Buying Ceiling (% of buying unit that could buy this product)
60
%
Purchase Rate per Year
50
%
Purchase Quantity per Purchase
1
Market Potential (units)
350
Affordable Price (Price needed to achieve buying celiling)
$50
$
Market Potential ($)
350
Current Demand (units)
76
Year Market Emerged in this market
1990
Year to Market Maturity
2030
Market Development Index
79
Starting Data
Geographic Scope of Market Focus
China
Scale (none, thousands, millions, etc.)
millions
Consumption Unit (individual, household, business, etc.)
individual
Performance Factors Performance
Maximum Number of Buying Units
1350
Buying Ceiling (% of buying unit that could buy this product)
60
%
Purchase Rate per Year
50
%
Purchase Quantity per Purchase
1
Market Potential (units)
350
Affordable Price (Price needed to achieve buying celiling)
$50
$
Market Potential ($)
350
Current Demand (units)
76
Year Market Emerged in this market
1990
Year to Market Maturity
2030
Market Development Index
79
Comments: