"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
3.3 Product Life Cycle Sales and Gross Profit ( Figure 3-15 )
How would product life-cycle profit change if the market grew at a slower rate between 2010 and 2015 such that in 2015 market demand would be 375 million units?
What would be the impact on product life-cycle profits if the average selling price dropped to $850 by 2015 and percent margins dropped to 13 percent?