3.3 Product Life Cycle Sales and Gross Profit ( Figure 3-15 )

Analysis Scale
Millions
Industry Market Performance 1990 1995 2000 2005 2010 2015
Market Potential (Units)
450
450
450
450
450
450
Market Demand (Units)
24
58
132
207
325
400
Market Development Index (*)
5
13
29
46
72
89
Average Selling Price (*)
$2950
$
$2650
$
$1900
$
$1450
$
$1100
$
$950
$
Industry Sales
$71
$154
$251
$300
$358
$380
Average Margin (%)
30
%
25
%
20
%
18
%
16
%
14
%
Industry Gross Profit
$21
$38
$50
$54
$57
$53

(*) Not Scaled

Starting Data Scale
Millions
Industry Market Performance 1990 1995 2000 2005 2010 2015
Market Potential (Units)
450
450
450
450
450
450
Market Demand (Units)
24
58
132
207
325
400
Market Development Index (*)
5
13
29
46
72
89
Average Selling Price (*)
$2950
$
$2650
$
$1900
$
$1450
$
$1100
$
$950
$
Industry Sales
$71
$154
$251
$300
$358
$380
Average Margin (%)
30
%
25
%
20
%
18
%
16
%
14
%
Industry Gross Profit
$21
$38
$50
$54
$57
$53

(*) Not Scaled

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