"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
4.1 Economic Value Analysis (Figures 4-12 and 4-13)
If Sealed Air sold its AirCap product for the same price as the competing product, how would the economic value change? Why shouldn't Sealed Air do this, as a price equal to the competitor's price creates more economic value for the customer?
What price would Sealed Air charge for the AirCap product to produce a zero economic value? This would make more money for AirCap, but why would this be an unwise move?