"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
4.3 Customer Value Analysis (Figures 4-20 to 4-26)
How would the company's customer value change if it could raise its repair time rating from 5 to 7? How would this also impact the competitor's customer value? How would this affect the competitors' customer values?
What would be the value impact of improving the "ease of use" product benefit from 4 to 6? Would this improve customer value more than addressing the repair time benefit in the previous question?