5.1 Needs-Based Segmentation (Figure 5-3)

Analysis
Laptop Personal Computer
Performance Features Level 1 Level 2 Level 3
Processor Speed (MHz)
X
1.5X
2X
Cost Adjustment
$0
$
$150
$
$300
$
Memory (GB)
X
2X
4X
Cost Adjustment
-$100
$
$0
$
$100
$
Hard Drive (GB)
X
2X
4X
Cost Adjustment
-$50
$
$0
$
$50
$
Media Drive
CD-ROM
DVD
DVD-RW
Cost Adjustment
-$50
$
$0
$
$50
$
Operating System
Basic
Plus
Pro
Cost Adjustment
$0
$
$50
$
$100
$
Carrying Case
None
Nylon
Leather
Cost Adjustment
-$50
$
$0
$
$50
$
Warranty
90 Days
1 Year
3 Years
Cost Adjustment
$0
$
$25
$
$50
$
Price Total    
Base Price
$800
$
    
Added Cost
-250
    
Total Price
550
    
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