5.2 Segment Identification (Figure 5-4)- For the home business segment, edit the consumer market profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.
- For the high school student segment, edit the consumer market profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.
- What are the most important characteristics that differentiate one segment from the other? How would knowing those characteristics help a business develop its marketing communications strategy?