"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
5.3 Segment Profitability
For the price segment, what would be the profit impact of a 10 percent decrease in price if market share could be increased from 2 to 3 percent?
For the quality segment, what would be the profit impact of a strategy to increase the marketing and sales budget from 10 to 15 percent of sales in an effort to increase market share from 2 to 3 percent?
5.3 Segment Profitability