sixth edition
market-based management
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6.4 Industry Analysis (Figure 6-23)
Rate the industry attractiveness for the iPad and personal computer.
How does the overall industry attractiveness differ for each?
Which industry is likely to be more profitable?
Analysis
Unfavorable to Favorable
Index
Industry Forces
-100
-50
0
50
100
Barriers to Entry
None
Low
Some
Mod.
High
0
Barriers to Exit
High
Mod.
Some
Low
None
0
Customer's Buying Power
High
Mod.
Some
Low
None
0
Seller's Selling Power
High
Mod.
Some
Low
None
0
Product Substitutes
Many
Mod.
Some
Few
None
0
Price Rivalry
Intense
Mod.
Some
Low
None
0
Industry Structure Metric
25
Starting Data
Name of Industry
Unfavorable to Favorable
Index
Industry Forces
-100
-50
0
50
100
Barriers to Entry
None
Low
Some
Mod.
High
0
Barriers to Exit
High
Mod.
Some
Low
None
0
Customer's Buying Power
High
Mod.
Some
Low
None
0
Seller's Selling Power
High
Mod.
Some
Low
None
0
Product Substitutes
Many
Mod.
Some
Few
None
0
Price Rivalry
Intense
Mod.
Some
Low
None
0
Industry Structure Metric
25
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