7.1 Product Positioning (Figure 7-3) - Use the Strategy 1 column to create a product positioning strategy for Teriyaki Rice Bowl, a new fast food restaurant. The product will be healthier, meat or meatless, and cost the same as a large hamburger and small fries.
- Use the Strategy 2 column to create a product positioning strategy for different target customer for the new fast food restaurant Teriyaki Rice Bowl. Use the Comments box to discuss which strategy is most likely to succeed with respect to sales.