7.2 Brand Name Development (Figure 7-19)Instructions: Create 1 to 5 first words and second words (full or part words, letters or numbers). This will generate potential names equal to the number of first words times the number of second words. Delete nonsensical and combinations that do not fit the product application. Then modify the potential names by reversing words, shortening words and/or adding other words letters or numbers. Lastly, reduce the list to three new product names to test.
- Modify the Marketing Performance Tool for Ear Savrs and create three new brand names for consideration
- Use this Marketing Performance Tool to create a new brand name for Teriyaki Rice Bowl, a fast food restaurant. The product will be healthier, meat or meatless, and cost the same as a large hamburger and small fries. Use the Comments box to explain the logic of your brand name strategy for the fast food restaurant Teriyaki Rice Bowl.