- Using the data in Figure 8-8, assume the business can improve its ease of use from a 5.6 rating to a 7.5 rating. How would this change the overall benefits and customer value at the current price of $6,250?
- With this higher ease-of-use rating, how would the customer value index change if the business raised its price to $6,500 and the business's rating on price of equipment increased from 7.5 to 8.0? Would you recommend this price increase?
Note: A company rating has to be more than plus or minus one point to gain or lose Relative Importance points to a competitor