"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
8.3 Performance-Based Value Pricing (Figures 8-11 and 8-12)
Replace the existing data with two car performance factors each with three levels of performance (e.g. <20 MPG, 25 MPG, and >30 MPG) and a price factor with three price levels (e.g. $20,000, $25,000 and $30,000). Then rank the nine alternatives from 1 (most preferred) to 9 (least preferred) and interpret the performance and price curves.
Input the product positioning (position on each performance factor and price) for your company auto and competing auto. Interpret the value index for each automobile and how each might influence market share.