market-based management

Analysis

Performance Factor
Finish Trim	Values
None	0.00
Basic	0.60
Full	1.00
Range	1.00
Percentage Importance	54%
Paint Finish	Values
Unpainted	0.13
Primed	0.60
Color	0.87
Range	0.73
Percentage Importance	39%
Price per sq ft	Values
$1 sq ft	0.60
$2 sq ft	0.53
$3 sq ft	0.47
Range	0.13
Percentage Importance	7%

Poor

Avg.

Good

Poor

Avg

Good

25% Lower

Avg.

25% Higher

Product Positioning Finish Trim Paint Finish Price per sq ft Value Competitor NoneBasicFull UnpaintedPrimedColor $1 sq ft$2 sq ft$3 sq ft   Preference Value 0.31 0.44 0.31 1.06 Company NoneBasicFull UnpaintedPrimedColor $1 sq ft$2 sq ft$3 sq ft   Value Index 1.00 0.56 0.31 1.87

Instruction: Input the positioning to competitor and company and corresponding preference values from table above.

Setup Performance Factor Low Mid High Taste Quality Poor Avg. Good Service Quality Poor Avg. Good Hamburger Price 25% Lower Avg. 25% Higher

Instruction: Name each performance factor and specify three levels of performance for each going from low to high.

Starting Data Option A 9 Finish Trim None Paint Finish Unpainted Price per sq ft $1 sq ft Option B 7 Finish Trim Basic Paint Finish Unpainted Price per sq ft $2 sq ft Option C 5 Finish Trim Full Paint Finish Unpainted Price per sq ft $3 sq ft Option D 8 Finish Trim None Paint Finish Primed Price per sq ft $3 sq ft Option E 4 Finish Trim Basic Paint Finish Primed Price per sq ft $1 sq ft Option F 2 Finish Trim Full Paint Finish Primed Price per sq ft $2 sq ft Option G 6 Finish Trim None Paint Finish Color Price per sq ft $2 sq ft Option H 3 Finish Trim Basic Paint Finish Color Price per sq ft $3 sq ft Option I 1 Finish Trim Full Paint Finish Color Price per sq ft $1 sq ft

Instruction: Rank these options from 1 (most preferred) to 9 (least preferred). Place the preference in the blue cell next to that option.