sixth edition
market-based management
"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
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MBM Book
Contents
Previous Edition
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Marketing Performance Tools
Marketing Analytics
Marketing Metrics
Purpose and Importance
Barriers to the Use of Marketing Analytics
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Portfolio Analysis and Strategic Market Planning
11.1 Product Life Cycle Portfolio
11.2 Market Growth Rate–Share Development Portfolio
11.3 GE/McKinsey Portfolio
