sixth edition

market-based management

"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best

marketing analytics vs. marketing metrics

Marketing Analytics are tools that produce Marketing Metrics (performance metrics) that help marketers analyze and improve marketing performance. The MBM Marketing Performance Tools provide over 50 marketing analytics that produce over 100 marketing metrics.

Marketing Performance Tool 1.1 is a Marketing Analytic. It provides the tools and data needed to examine the impact of customer satisfaction on profitability. This also provides insight into three important Marketing Metrics:

  • Customer Satisfaction: CSI Score is 72
  • % Very Satisfied: 25% are Very Satisfied.
  • Customer Profitability: Average ($250) "Very Satisfied" ($620)
  • Marketing Performance Tool 1.1