"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
9.1 Channel Mapping and Pocket Price (Figures 9-3 and 9-4)
How does the overall average pocket price change if the business modifies its sales mix to 30 percent direct sales, 40 percent agent-distributor, and 30 percent distributor-retailer?
How does the average pocket price change if the business replaces the direct sales channel with an agent-distributor channel, with a sales mix of 60 percent agent-distributor and 40 percent distributor-retailer?