"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
9.2 Marketing Channel Profitability (Figure 9-5)
How does the net marketing contribution and marketing ROI change if the business modifies its sales mix to 30 percent direct sales, 40 percent agent-distributor, and 30 percent distributor-retailer?
How does the net marketing contribution and marketing ROI change if the business replaces the direct sales channel with the agent-distributor channel, with a sales mix of 60 percent agent-distributor and 40 percent distributor-retailer?